Promote your property with a professional website
Now almost everyone uses the Internet to get information – even local information. Potential guests are using their Smartphones and tablets to decide where to go and where to stay.
If you want guests to find and stay in your property over your competitors, you’ll need a website. The more information you can provide about your property and personality, the more you can distinguish your property from competitors. The more familiar you can make someone with your property, the more they will be drawn to it.
Websites also make advertising via word-of-mouth incredibly easy. Without the Internet or social media, it can be very difficult to tell people about your property.
Having a website enables you to provide the same information you would in a conversation, but without you actually having to be there. Even better, a website works to allow you to have multiple “conversations” with potential guests at once because, unlike having a one-on-one conversation, more than one person can view your website at a time.
Instantly, you have another chance to introduce people to your property and another way for people to find you.
Guests can make an informed decision. If they are deciding between you and a competitor, your website could mean the difference between who gets the booking. Your own personal website will help to gain trust, establish credibility and show professionalism.
Showcasing your holiday property does help to reassure guests that you are serious about your property – A well designed and informative site makes a great first impression and guests will be more inclined to book with you.
In today’s competitive holiday rental marketplace, a personal website is no longer a luxury, but a necessity. Having your own online presence allows you to showcase your home, stand out from competitors and reduce the reliance on 3rd party listing websites. Your site communicates with prospective guests 24 hours a day, 7 days a week, 365 days a year. Your website is always at work. Your potential guests can get to know your property through your website at their convenience.
A website is also important because it helps establish credibility to existing marketing and advertising – e.g. Owners Direct, TripAdvisor etc. There are often stories of people being scammed in to paying for holiday accommodation that does not actually exist and people are becoming more and more wary.
Today, the popular listings sites are getting extremely crowded. Your website will let you showcase the benefits and features of your holiday home as well as local area information.
Many portals are changing policies and now using a commission charging model instead of subscriptions – this has an impact on your cost per booking. With your own website you have a vehicle to generate bookings. Don’t put all your eggs in one basket. One day you could even be able to transition away from paid listing sites if your own website generates the bulk of your bookings.